Mulligan: What I mean by “channel-wide,” if we’d sold to every retailer, on late notice, it’s hard to get promotions and buy space, whether it’s on their sites or in the Walmarts and Best Buys and Targets of the world. GamesBeat: What does GameStop do for you in this situation? It’s very difficult to get any kind of major awareness during the holiday season, but if you have the largest retailer on your team, supporting you at a level that’s difficult to acquire if you’re doing channel-wide marketing-it was an easy choice. “How do you feel about this? This is your sweet spot, a product that fits in your demographic group.” That’s where it came from. We approached GameStop about an exclusive deal. Looking at the market, we said, “Demographically, where does this belong? Who do we reach out to? How do we best do that in a short time with laser focus?” GameStop, the largest retailer, goes to the top of the list. However, to segue into GameStop, we’re going into the busiest time of year against the mega-monsters that launch between September and the end of the holiday season. On Killing Floor 2 with Early Access on Steam, it’s moved over a million units.
Geoff Mulligan: If you look at the Killing Floor IP, the original Killing Floor sold almost 3.5 million units. GamesBeat: How did you get connected with GameStop? Three top investment pros open up about what it takes to get your video game funded.
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